Yes, you read the title right, that is 1.7 million children under six who start the day with no food. Shocking isn’t it?
1.4 million 6 to ten year old children don’t eat breakfast and 2.3 million 11 to 16 year old children also skip breakfast.
So in total 5.4 million children in the UK do not eat breakfast. Couple that with the fact that £646m is spend by children on the way to school on snacks and fizzy drinks nad I think you get some idea of just how socked I was on Friday when I heard about these figures from Sara the dietitian at Kellogg’s
Me listening intently to Sara the Dietitian
I have mention before that when it comes to breakfast my children are chalk and cheese. Maxi is a porridge everyday without fail kind of chap, where as Mini would rather not eat anything at all. I am also one of those mums that cooks her children’s food from scratch, worries about added salt and sugar and also is concerned about giving her children a sweet tooth. But one of the main things I walked away from Kellogg’s thinking was that some breakfast is better than no breakfast.
I am not going to advocate any particular type of style of cereal, that is down to you, but I have made the decision that I am no longer going to stress about the type of cereal Mini consumes, I am going to just focus on the fact that he does have breakfast unlike a lot of school children.
If I put the statistics in to perspective for Mini’s class at school it would mean that 5 of the children will not have anything to eat until lunch time. I find that a terrible and very sad statistic.
I could talk to you about the development of Kellogg’s products or the fact that they train Americans to have European tastes or about shape management or even about making my own cereal and designing the box, but I will leave that to others, who no doubt will do that better than me and I will leave you with the thought that
1 in 6 children in the UK do not eat breakfast.