As a mum, I know just how fast kids grow and I remember the baby stage really well. The boys both had outfits that they only wore a couple of times before I had to pack them away as they had outgrown them and when tidying the loft recently we found a bag of them. Well, I am not alone, a recent survey found that 71% of parents still have baby clothes that their children have grown out of and half of the parents of teens like me are still hanging on to their clothes!
So Mothercare and Hubbub have got together to launch the #GiftABundle campaign, which calls on parents to pass on outgrown baby clothes to local families.
In the run-up to Mother’s Day, the #GiftABundle initiative is asking parents to gift quality unwanted baby and children’s clothing to other local families in need over the next four weeks. Bundles of six items of good-quality clothing for children up to three years old can be handed in at selected Mothercare stores across the UK. The clothing will then be beautifully gift-wrapped and distributed to other local families.
I adore this idea and campaign, especially when you consider that the average UK family spends £11,000 clothing each child to the age of 18 and also that a third of the surveyed parents admitted to throwing baby clothes in the bin because they needed the space or didn’t know what else to do with them.
For more details of participating Mothercare stores, tips for making your children’s clothing last longer and ideas for running your own #GiftABundle campaign locally visit www.mothercare.com