Give a child a breakfast and win a years supply of breakfast for your child's breakfast club | Mum In The Madhouse

Give a child a breakfast and win a years supply of breakfast for your child’s breakfast club

I have discussed before on this blog why breakfasts for children are so important and the fact that 1.7 million children did not eat breakfast.  Kelloggs have just completed some further research in to breakfasts with UK children and the results are equally shocking:

  • 1 in 7 UK children do not eat breakfast in the mornings – rises to 1 in 5 of secondary school children
  • The main reason school children skip breakfast because they have no time in the morning
  • UK Children spend £650m each year on buying food in shops on the way to school –
  • 25% of children eat crisps, chocolate or burgers on the way to school
  • 1 in 4 girls at secondary school skip breakfast and 14% of them do so because they are dieting

Of those not eating breakfast, a third, that’s 325,000, will have no food all morning and won’t eat or drink anything until lunchtime

Please take some time to read and digest the above statistics and I hope that you feel as shocked as I do.  Now I have two boys that are alike chalk and cheese, Maxi adores breakfast and never leaves the house without it.  Mini is somewhat of a challenge, but I have learnt that some food, any food is better than nothing and make sure he eats some breakfast before leaving the house.  But not all parents have the luxary of time that I have with my boys or actually have food in the house to feed their children on a morning, which is where breakfast clubs come in.  Breakfast clubs should be there not only as wrap around care for working parentse, but also to help children who do not get the time or ability to eat on a morning.

Kellogg’s are aware that funding to Breakfast Clubs are being cut be local government and have introduced their Give a child a breakfast campaign, which aims to give a minimum of £300k to provide breakfasts for one million children by making a donation for every box of Cornflakes sold. Schools can then apply for a grant of £450 to help their breakfast club.  You can find more information at


Kellogg will be giving you the chance to win a year supply of breakfast (approx 100 boxes) for your school with eight blogs over the next eight weeks.  So that is 8 schools supplied with a year supply of breakfasts.  In order to be in with a chance to win this, all you have to do is watch this fantastic video leave me a comment below telling me what the little boys favorite breakfast is.

I will pick the winner by random number generator on Friday 7 October

Terms and Conditions:

• This competition will run from the 29 September to noon on the 7th October 2011
• The winner will be chosen at random and announced on this page on 7th October 2011
• Competition is open to residents of the UK and NI only
• Prize is non-refundable and no cash alternative is available

Keep your eye on the following blogs if you are not lucky enough to win with me. Cheshire mum, Squidyboo , And one more means 5, Not such a yummy mummy, The Coffee Lady, The Five F’s and Juggle Mum.

Sorry for the delay in announcing the winner, we have been struck down with the lurgy.

The winner is comment 2, which is Lynn.  Can you get in contact with me Lynn and I will pass your details on to Kelloggs.

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