If you are anything like me you will try to get the good stuff in your kids any way you can. One way I do this is by buying half & half bread. The boys do not even realise that I am giving them anything different!
From this week over 6 million Half & Half products will bear the name Warbeartons in they team up with the ever youthful Paddington Bear.
In addition to just changing their name they are encouraging families to get out and about this summer and enjoy their own adventure by joining them and paddington aboard the ‘Warbeartons Adventure Bus’, which is infact a travelling loaf!
Warburtons will also be challenging families to spot the Warbeartons Adventure Bus and upload a picture to the Warburton Facebook page, for a chance to win a once in a lifetime adventure family holiday. Fans will also have the chance to influence the bus’ journey and track its progress on Warburtons’ Facebook page.
Paddington will be touring Britain in a double decker sized bus in the shape of a Half & Half loaf – sharing his summer adventure tips with families across the country ahead of the summer holidays. Families will get the chance to meet Paddington Bear, sample Paddington’s favourite marmalade sandwiches and take home a special summer adventure guide – featuring Warbeartons ‘Top 10 Family Adventures’ and ‘Top 10 Adventurous Sandwich Recipes’, created by sandwich guru Helen Graves.