The Olympic Logo is one of the four major symbols of the Olympic games, along with the medals, touch and mascots.
The word “logo” means an emblem or a symbol that defines the identity of an Olympic Games host city and Organising Committee. It is used as the visual identifier of the event. The London 2012 Logo is all part of the branding package.
I printed out all of the previous Olympic logos and we made a timeline of the previous Olympic games from them, adding the year and the venue. Using our atlas we looked up where each of the countries were and with our flags of the world sticker book.
We looked at the London 202 Logo and discussed what we thought of the design and then had a go at designing our own logo’s.
Olympic Logo Facts
For the first time, the Olympic and Paralympic logo are part of the same design.
Think I was reading in my former Uni’s alumni prospectus that students from Goldsmiths’ designed it-love the logo!